Welcome Failure

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Welcome Failure
Very often the best way to test an idea is not to analyze it but to try it. The organization that implements lots of ideas will most likely have many failures but the chances are, it will reap some mighty successes too. By trying numerousseo companyinitiatives we improve our chances that one of them will be a star.
Deborah Bull is the artistic Director at the Royal Opera House in London. She is keen to encourage small companies of artists to come out with mad ideas and to try them. She says, ‘We need to get away from the idea that everything has to be a hit atcheap wow goldthe box office and a hit with the critics. If everything we do succeeds, then we are failing, because it means we are not taking enough risks.’
Honda Motor Company entered the US market in 1959 with its range of low-powered motorcycles. It endured failure after failure as it learned the hard way that little motorcycles popular in the Tokyo suburbs were not well received on the widecheap wow goldopen roads of the USA. They eventually brought out a range of high powered bikes that became very popular. Soichiro Honda, the founder of Honda said, ‘Many people dream of success. Success can only be achieved through repeated failure and introspection. Success represents the 1 per cent of your work that results from the 99 per cent that is called failure.’
Many great successes started out as failures. Columbus failed when he set out to find a new route to India. He found America instead (and because he thought it was India he called the natives “Indians”). Champagne was invented by a monk called Dom Perignon whencheap wow golda bottle of wine accidentally had a secondary fermentation. 3M invented glue that was a failure – it did not stick. But it became the basis for the Post-it note, which was a huge success.

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